To people like me the internet is an instinctive and unthinking part of everyday life - and I'm old enough to know that there was a world B.C. .com!  It's not just teenagers that clog up the social web with their status updates and blurry photos.

Which is why I was so interested in this article from Company magazine.  If we're all plugged into social networks, all the time, why is still possible to feel lonely sometimes?

Websites like Facebook are made by regular people doing regular things - but we forget that this is only the edited highlights of someone's life.  We focus on the parties (especially the ones we weren't invited to) and forget about the undocumented time that person spent at work, or home alone.  Everyone tries to look busy, no one ever admits otherwise.  We talk about everything online but loneliness is a taboo.  Which is funny considering that social networking is actually a solitary activity, I don't sit down with friends to change my status, do you?

It only takes someone opportunistic enough to tap into this revelation and turn it to their advantage.  Or everyone's advantage.  Something to think about next time my flatmate leaves me home alone...