October 11, 2010

The rules behind breaking creative rules

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Hi All,

This may not be the Israeli research referenced in Made To Stick, but it's similar. It's a useful reference for designing ideas and messages.

Hope it's useful

Chris




      
       
       Click here to download:
       Mindscapes.pdf (498 KB)
       

      



              
        (download)

        
        
        Click here to download:
        Mindscapes.pdf (498 KB)